Most CRMs were built for office teams. Kraken Ops was built for roofing contractors who run jobs from the field. Track leads, manage your pipeline, send proposals, and collect payments without going back to the office.
The Problem
Generic CRMs like Salesforce, HubSpot, or even basic contractor apps weren't designed for roofing. They don't know what a ridge line is. They can't read a GAF QuickMeasure PDF. They have no concept of a Good Better Best proposal or an auto-fired deposit invoice.
The result: contractors build Frankenstein systems, a CRM here, a takeoff tool there, a proposal app somewhere else, and still lose jobs because nothing connects. Kraken Ops is roofing CRM software designed around how roofing contractors actually work.
Leads fall through the cracks when they live in text messages, sticky notes, and spreadsheets. A roofing CRM puts every lead in one place with stage tracking and follow-up reminders.
Building a roofing proposal from scratch in Word or Excel takes hours. A roofing CRM with built-in templates and GAF QuickMeasure import gets you to a sent proposal in minutes.
Emailing PDFs back and forth to get a signature is slow and unprofessional. A roofing CRM with a customer portal lets customers approve, sign, and pay online, on their phone.
Without roofing-specific reporting you don't know your close rate, average job value, or which job types make the most money. Kraken Ops shows you all of it in one dashboard.
What's Included
Store every customer, lead source, and contact detail in one place. Tag by vertical, track relationship history, and enable the customer portal with one click.
Move projects from Prospect to Site Visit to Proposal Sent to Closed Won with a clear visual pipeline. Know exactly where every deal stands at a glance.
Build Good Better Best proposals from templates, send a portal link, and let customers sign electronically. Deposit invoices fire automatically on approval.
Run roof measurements directly from the CRM. No EagleView subscription required. Satellite takeoff is a native feature, not a bolt-on integration.
Upload any architectural PDF, set the scale, and measure siding areas, windows, trim, and linear footage directly on the drawing. Push to estimate in one click.
Set follow-up tasks on any project, assign to team members, and get reminders so leads never fall through the cracks again.
Track revenue, pipeline value, close rate, and job profitability in one reporting dashboard. Know your numbers without building a spreadsheet.
Draw any neighborhood on the map and AI scores every roof by condition and replacement urgency, giving your crew a prioritized door-knocking route.
Ask your roofing CRM questions in plain English. "What's my pipeline value?" or "Which customers have open proposals?" answered instantly without running a report.
Pricing
AccuLynx starts at $250/month. JobNimbus starts at $225/month. Kraken Ops starts at $99/user/month and includes satellite takeoff, AI roof analysis, and Good Better Best proposals that the others charge extra for or don't offer at all.
Or $89/user/month for teams of 5 or more
Start Free 14-Day TrialNo credit card required
Stop stitching together disconnected tools. Kraken Ops is the roofing CRM that handles your pipeline, takeoffs, proposals, and payments in one platform.
Start Your Free Trial Today14-day free trial · No credit card required · Cancel anytime