Lead gen, takeoffs, bid packages, proposals, invoicing, and payments in one platform. Roofing, siding, and beyond. Built by a contractor who got tired of paying for four tools that don't talk to each other.
Free 14-day trial · No credit card · Setup in under 5 minutes
Used by roofing and siding contractors across the Northeast
Moving CRMs is the number one reason contractors stay stuck on software they hate. Kraken Ops includes free migration assist on every plan. We bring over your customers, projects, and proposal templates for you. Most contractors run their first live job in under a week, with no data left behind.
EagleView charges $15 to $87 per measurement report. A contractor running 200 jobs a year pays that before spending a dollar on software. Kraken Ops includes unlimited satellite takeoffs on every paid plan. No per-report fees, ever.
The Kraken is the AI engine inside every part of Kraken Ops. Not five bolted-on features. One intelligence that touches the whole job, and knows when to hand the decision back to you.
Pulls scope from ITBs and flags conflicts before you price them.
Rates every roof 1 to 5 from satellite and routes you worst-first.
Full takeoff with waste factor from imagery or QuickMeasure PDFs.
Line items auto-populate with live margin sliders and real-time gross profit.
Ask about any project, proposal, or measurement by voice or text. Get instant answers.
Confidence flags on every line. Nothing prices without your approval.
Draw an area on the map. Kraken analyzes every roof from satellite imagery, scores it 1 to 5 on edge integrity, patching, streaking, and surface consistency, then sorts the list worst-first and builds your weekly door-knocking route.
Score every roof in a neighborhood 1 to 5 and build worst-first knocking routes.
Measure from satellite or uploaded plan sets. Deduct, count, and zoom tools built for speed.
Import ITBs and let the Kraken read the plans, flag scope conflicts, and build a takeoff worksheet you approve line by line. Ask the Plans anything.
Learn more →Score homes on curb appeal, AI-render the transformation, and mail the homeowner a card showing their own house with new siding. QR code captures the lead when they scan.
Learn more →One click from takeoff to proposal. Line items auto-populate with live margin sliders and real-time gross profit.
Contacts, projects, pipeline, and crew scheduling in one place instead of four apps.
Good, Better, Best tiers with native e-signature. Signed on the kitchen table.
Track scope changes mid-project with signed change orders that update the contract total and invoicing automatically.
Schedule of values and purchase orders keep subs, suppliers, and draws organized without a separate spreadsheet.
Milestone invoicing, a customer portal, and online payments that hit your account.
When a project is marked Closed Won, the platform automatically sends a branded review request with your Google review link.
Ask about any project, proposal, or measurement in plain English. Get instant answers by voice or text.
Upload any old proposal PDF and AI extracts your sections and line items into a reusable template library.
Every project scored in real-time across 8 factors, updating automatically as you take action.
Offer homeowner financing from multiple lenders inside the proposal.
Six dashboards covering revenue, pipeline, profitability, and team KPIs so you run on numbers, not vibes.
Pull the address, trace the roof on live satellite imagery, and get squares with waste factor applied automatically. Import GAF QuickMeasure PDFs directly. Push the numbers straight into a priced estimate without retyping a thing.
Ridge, hip, and valley measured in two clicks each. Multi-point eave and rake tracing.
Standard +15% or set your own. Net and adjusted squares side by side.
Drop the GAF PDF in. Kraken reads it and fills the takeoff for you.
One button from takeoff to a priced, tiered proposal using your item library.
Drop in a QuickMeasure PDF. The system reads it, extracts all 15 measurements plus the full materials page at suggested waste %, and builds your estimate automatically.
| Ridge | 62 LF |
| Hip | 0 LF |
| Valley | 18 LF |
| Eave | 146 LF |
| Rake | 112 LF |
| Total squares | 24.3 SQ |
| Waste factor | +12% |
Set your payment schedule once. The platform handles the rest. Deposit, progress, and final invoices fire automatically as the project moves forward.
Deposit invoice (30% default) fires immediately via email with a Pay Now link to their portal.
Progress payment invoice (40% default) sends automatically when you mark work started.
Final invoice (30% default) sends automatically. Review request fires to the customer simultaneously.
Change percentages, add milestones, or use manual invoicing. Your schedule, your way.
When a project is marked Closed Won, the platform automatically sends a branded review request email (and SMS if configured) with your Google Business review link. No manual follow-up, no reminder lists.
SMS open rate vs email alone
Automated. Zero manual effort.
Upload a PDF of any proposal you've been using for years. AccuLynx, Word, or anywhere else. AI extracts every section and line item, classifies Labor vs Material, and saves it as a reusable template.
Works with proposals from AccuLynx, JobNimbus, Word, and any platform that can export to PDF.
Sample job values shown for illustration only. Not software pricing. Each tier is a standalone total, not cumulative. Native e-signature, a customer portal with online payments, milestone invoicing, and a financing marketplace built in. The homeowner picks a tier, signs on your tablet, and applies for financing before you're back in the truck.
Revenue, pipeline, profitability, and team KPIs. All in one place. Charts and data tables so you can actually understand what's happening in your business.
Monthly bar chart + running totals for the past 3, 6, 12, or 24 months. CSV export included.
Stage-by-stage project count and total value. See exactly where deals are getting stuck.
Per-job invoiced vs. collected vs. outstanding. Average margin color-coded by job.
Projects created, won, lost, close rate, and revenue by rep. Hold your team accountable.
Total revenue, outstanding balance, close rate, and open pipeline value at a glance.
Top customers by revenue, project count, and lifetime value. Sortable and exportable.
Real testimonials coming soon. We're currently in early access with contractors across NJ, NY, and PA. If you're a roofing or siding contractor and want early access, book a 20-minute demo. We'd love your feedback.
Book a Demo and Share Your Feedback →Month-to-month. Cancel anytime. No long contracts.
For solo contractors & small teams
Total: $445/month for 5 users
Bid Packages available as add-on
START FREEFor growing roofing & siding crews
Total: $645/month for 5 users
For larger crews that need scale
Requires 10+ users. Slide to unlock.
Additional AI credit packs (roof scoring, lead gen, QuickMeasure imports) are available on any plan starting at $19 for 100 credits. Buy only what you use beyond your monthly allotment.
Bring your existing customers, projects, and proposal templates over with our free migration assist. Most contractors are fully moved over and running their first live job in under a week, with no data left behind.
| Feature | Kraken Ops Pro $139/user/mo* |
ProLine | JobNimbus | AccuLynx | EagleView + CRM |
|---|---|---|---|---|---|
| Starting price | $139/user/mo* | $497/mo (3 seats included) | ~$300/user/mo | ~$250/mo + users | $225/mo + reports |
| Satellite measurements | ✓ Unlimited included | ✗ Not available | Add-on | EagleView add-on ($300+/mo) | ✓ $15 to $87/report |
| Plans Takeoff (PDF upload) | ✓ Included | ✗ | ✗ | Sketch only | ✗ |
| GAF QuickMeasure import | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| AI Roof Scoring | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| Lead Gen Hunting Routes | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| Good/Better/Best proposals | ✓ Included | Basic | SumoQuote add-on | Basic | ✗ |
| Auto-invoicing | ✓ Included | ✓ | Add-on | Basic | ✗ |
| Customer Review Automation | ✓ Included | ✓ | Add-on | ✗ | ✗ |
| AI Assistant (Voice & Text) | ✓ Unlimited | ✗ | ✗ | ✗ | ✗ |
| Bid Packages (add-on) | Coming soon | ✗ | ✗ | ✗ | ✗ |
| Curb to Close (add-on) | Coming soon | ✗ | ✗ | ✗ | ✗ |
| Built-in SMS/calling | SMS via Twilio | ✓ Full phone system | ✗ | ✗ | ✗ |
| Customer portal | ✓ Included | ✓ | Add-on | Add-on cost | ✗ |
| Transparent pricing | ✓ Public | ✓ Public | ✗ Quote only | ✗ Quote only | Partial |
| Free trial | ✓ 14 days | ✓ Free tier | ✓ 14 days | ✗ | ✗ |
Competitor pricing and features sourced from public websites, May 2026. Actual costs may vary. *Volume pricing available for 5+ users ($129/user/mo) and 10+ users ($85/user/mo).
| Feature | Free | Starter | Pro | Team |
|---|---|---|---|---|
| Projects | 5 max | Unlimited | Unlimited | Unlimited |
| Users | 1 | 1 to 4 | 1 to 9 | 10+ |
| CRM: Contacts, Pipeline | ✓ | ✓ | ✓ | ✓ |
| Plans Takeoff | ✕ | ✓ | ✓ | ✓ |
| Roof Takeoff (satellite) | ✕ | ✓ | ✓ | ✓ |
| GAF QuickMeasure Import | ✕ | ✓ | ✓ | ✓ |
| Smart Proposals + Estimates | ✕ | ✓ | ✓ | ✓ |
| Good / Better / Best Proposals | ✕ | ✓ | ✓ | ✓ |
| Customer Portal | ✕ | ✓ | ✓ | ✓ |
| Auto-Invoicing | ✕ | ✓ | ✓ | ✓ |
| SOV + Purchase Orders | ✕ | ✓ | ✓ | ✓ |
| Reporting Dashboard | ✕ | ✓ | ✓ | ✓ |
| Template Import from PDF | ✕ | ✓ | ✓ | ✓ |
| AI Roof Analysis | ✕ | 20/mo | Unlimited | Unlimited |
| Win Likelihood Scoring | ✕ | ✕ | ✓ | ✓ |
| Lead Gen + Hunting Routes | ✕ | ✕ | ✓ | ✓ |
| Review Automation | ✕ | ✕ | ✓ | ✓ |
| Weekly Route Builder | ✕ | ✕ | ✓ | ✓ |
| Multi-rep Pipelines | ✕ | ✕ | ✕ | ✓ |
| Team KPI Reporting | ✕ | ✕ | ✕ | ✓ |
| Dedicated Onboarding Call | ✕ | ✕ | ✕ | ✓ |
| 2x AI Credits | ✕ | ✕ | ✕ | ✓ |
| Support | Community | Priority email | Phone + priority |
Yes. Kraken Ops is a Progressive Web App. Add it to your home screen on iPhone or iPad and it works like a native app. The full inspection and drawing workflow is touch-optimized for field use.
For most residential re-roofs, yes. Kraken's satellite takeoff gives you ridge, hip, valley, eave, and rake measurements directly from the platform. No per-report fee. EagleView charges $15 to $87 per report. We include unlimited satellite measurements on every paid plan.
Yes. Upload any PDF proposal you've been using. From AccuLynx, Word, or anywhere else. AI extracts your sections and line items and builds a reusable template library from your existing scope language. No starting from scratch.
Upload your QuickMeasure PDF directly in the platform. The system extracts all 15 measurements plus the full materials page at suggested waste percentages, and auto-creates a proposal section with priced line items. One click from measurement to estimate.
Yes. Kraken Ops was built for roofing and siding together. James Hardie and Azek PVC trim templates are pre-loaded with full scope language. Plans takeoff works for siding takeoffs from architectural drawings.
Your data is yours. You can export all projects, proposals, customers, and invoices at any time. We don't hold your data hostage. Cancel anytime, no questions asked, 30-day money-back on your first month.
No. Stripe is optional. If you connect Stripe, customers can pay invoices directly from their portal. If not, invoices still send via email with a "Request Invoice by Email" fallback. Both options work.
Kraken Ops was built by Carlos Ezeta. A former James Hardie territory manager who runs Phoenix Siding & Roofing in NJ. Every feature came from a real problem on a real job. This isn't a software company guessing at what contractors need.
Curb to Close is a four-step siding sales loop. The Kraken finds and scores homes on curb appeal criteria, then AI-renders a visual of that exact house with new siding. You send the homeowner a mail card showing the before and after of their own home, and a QR code on the card captures the lead the moment they scan it. It turns cold neighborhoods into warm inbound leads without a single knock. Available as an add-on on any plan.
Import ITBs (Invitation to Bid packages) and upload your plan sets. The AI reads the plans, flags scope conflicts before you price anything, and builds a takeoff worksheet you approve line by line. Available as an add-on to any Kraken Ops plan.
Yes. Free migration assist is included on every plan. We bring over your customers, active and past projects, and proposal templates. Most contractors run their first live job in under a week, with no data left behind.
Built and battle-tested inside a real New Jersey roofing and siding company.
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