Kraken Ops is roofing and siding contractor software that replaces AccuLynx, EagleView, and your takeoff tool. Satellite roof takeoff, AI roof analysis, lead gen scoring, GAF QuickMeasure import, Good Better Best proposals with e-sign, and auto-invoicing — all in one roofing CRM starting at $89/month.
See It In Action
Already a customer? Access our in-depth tutorial library inside the app — step-by-step video guides for every feature.
Platform Features
Built from the ground up for roofing and siding. Not retrofitted from generic CRM software.
Your daily command center. Full pipeline by stage, guided next actions ranked by urgency, and win likelihood scoring — all in one view.
Map any roof from satellite in seconds. Draw ridge, hip, valley, eave, and rake lines and get accurate measurements without climbing a ladder or paying $300/month for EagleView. The best EagleView alternative for roofing contractors who want to control their own takeoff costs.
Upload any architectural PDF, set the scale, and measure siding areas, windows, trim, and linear footage directly on the drawing. Push measurements to your estimate in one click. No PlanSwift subscription required.
Drop in a QuickMeasure PDF and the system extracts 15 measurements plus the full materials page at suggested waste %. Auto-builds your estimate in one click.
Score any roof's condition from satellite imagery before you knock on the door. AI grades 6 visual signals, estimates age and urgency — know before you arrive.
One click from takeoff to proposal. Line items auto-populate with live margin sliders. Adjust waste factor and see gross profit update in real time.
Present three standalone price options in one proposal. Each tier is independent — not additive. Customer sees three clear choices. Higher close rate, higher average ticket.
Every customer gets a shareable link — no login required. View proposals, approve scopes, make payments, and track project progress from one clean page.
Deposit invoice fires the moment a proposal is approved. Progress invoice sends when work starts. Final invoice on project close. Configurable payment schedule — 30/40/30 or whatever fits your business.
Revenue by month, pipeline value, close rate by rep, and job profitability — all in one place. Charts and data tables so you can actually understand your numbers.
When a project is marked Closed Won, the platform automatically sends a branded review request to the customer with your Google review link. More reviews, zero effort.
Draw a neighborhood on a satellite map and AI scores every roof in the area. Builds your weekly sales route sorted worst-first — knock on the right doors every time.
Ask your CRM anything in plain English. Pipeline value, open invoices, upcoming tasks, customer details — answered instantly by voice or text. No report-building required.
GAF QuickMeasure Import
Drop in a GAF QuickMeasure PDF and Kraken Ops reads all 15 measurements, applies your waste factor, and builds a fully priced GAF 7-layer roofing estimate automatically. The fastest GAF QuickMeasure software integration available for roofing contractors.
Example Contractor Proposal
Send one portal link. Your customer sees all three options with pricing, picks the one that works for them, signs electronically, and a deposit invoice fires automatically. The Good Better Best proposal software built natively into your roofing CRM — no SumoQuote add-on required.
This is an example proposal your customers will see — not Kraken Ops pricing
These dollar amounts are sample roofing job totals. Kraken Ops pricing is shown in the Pricing section below.
Standard materials and scope. Full labor warranty. Everything they need at the best value price point.
Premium system with upgraded materials, extended warranties, and enhanced protection. Most homeowners choose this.
Full premium system, maximum warranty coverage, all upgrades included. For homeowners who want the best.
Auto-Invoicing
Set your payment schedule once. The platform handles the rest — deposit, progress, and final invoices fire automatically as the project moves forward.
Deposit invoice (30% default) fires immediately via email with a Pay Now link to their portal.
Progress payment invoice (40% default) sends automatically when you mark work started.
Final invoice (30% default) sends automatically. Review request fires to the customer simultaneously.
Change percentages, add milestones, or use manual invoicing — your schedule, your way.
Intelligence Layer
Draw any neighborhood on the map and AI scores every roof by condition, age, and replacement urgency — giving your crew a prioritized canvassing route with the worst roofs first. The only roofing sales software with built-in AI lead generation.
Auto-calculated ridge, valley, eave, and rake LF with waste factor. No ladder. No EagleView bill.
Score any roof's condition from satellite imagery across 6 visual signals. Know urgency before you arrive.
Draw a neighborhood on a map, AI scores every roof 1–5, builds your weekly route sorted worst-first.
Every project scored in real-time across 8 factors. Updates automatically as you take action.
Drop in a QM PDF — AI extracts 15 measurements and materials at suggested waste %. One click to proposal.
The platform tells your reps the exact right move on every deal, ranked by urgency. No guessing.
EagleView charges $15–$87 per measurement report. A contractor running 200 jobs a year pays that before spending a dollar on software. Kraken Ops includes unlimited satellite takeoffs on every paid plan — no per-report fees, ever.
Customer Review Automation
When a project is marked Closed Won, the platform automatically sends a branded review request email (and SMS if configured) directly to your customer with your Google Business review link.
Set your Google review link once in Settings. The platform handles every request automatically — no manual follow-up, no reminder lists.
SMS open rate vs email alone
Automated — zero manual effort
All of this happens while you're already on the next job. No reminders. No manual follow-up. Just more reviews.
Import Your Existing Estimates
Upload a PDF of any proposal you've been using for years. AI extracts every section and line item, classifies Labor vs Material, and saves it as a reusable template — ready to use in your next proposal.
Any PDF — AccuLynx export, Word doc saved as PDF, old estimate from any system.
Scope language, labor items, material items — all classified and organized automatically.
Toggle trade (Siding / Roofing), flip Labor/Material classifications, add or remove items.
Your full library — built from your real language, your real scope — available in every new proposal.
Why this matters
"The #1 reason contractors don't adopt new software is rebuilding their templates from scratch."
You've spent years perfecting your scope language, your warranty terms, your installation process notes. Kraken Ops doesn't make you start over — it imports what you already have and makes it better.
Works with proposals from AccuLynx, JobNimbus, Word, and any other platform that can export to PDF.
Reporting Dashboard
Revenue, pipeline, profitability, and team KPIs — all in one place. Charts and data tables so you can actually understand what's happening in your business.
Monthly bar chart + running totals for the past 3, 6, 12, or 24 months. CSV export included.
Stage-by-stage project count and total value. See exactly where deals are getting stuck.
Per-job invoiced vs. collected vs. outstanding. Avg margin color-coded by job.
Projects created, won, lost, close rate, and revenue by rep. Hold your team accountable.
Total revenue, outstanding balance, close rate, and open pipeline value — at a glance.
Top customers by revenue, project count, and lifetime value. Sortable and exportable.
What Contractors Are Saying
Simple Pricing
Month-to-month. Cancel anytime. No long contracts.
For solo contractors & small teams
For growing roofing & siding crews
10+ users · unlimited scale
⚡ AI credits are used for roof analysis, lead gen scoring, QuickMeasure imports, and template extraction. Satellite takeoff is always unlimited — no per-report fees ever. Credits reset monthly.
Need more credits? Purchase additional packs — 100 credits $12 · 500 credits $49 · 1,000 credits $89
All plans include a free 14-day trial — no credit card required. Full access from day one.
🔄 Free CSV data migration from AccuLynx, JobNimbus, or any CRM
How We Compare
| Feature | Kraken Ops Pro | ProLine | JobNimbus | AccuLynx | EagleView + CRM |
|---|---|---|---|---|---|
| Starting price | $119/user/mo | $497/mo (3 seats included — $165/seat) | ~$300/user/mo | ~$250/mo + users | $225/mo + reports |
| Satellite measurements | ✓ Unlimited included | ✗ Not available | Add-on | ➕ EagleView ($300+/mo) | ✅ $15–$87/report |
| Plans Takeoff (PDF upload) | ✓ Included | ✗ | ✗ | Sketch only | ✗ |
| GAF QuickMeasure import | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| AI Roof Scoring | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| Lead Gen Hunting Routes | ✓ Included | ✗ | ✗ | ✗ | ✗ |
| Good/Better/Best proposals | ✓ Included | Basic | ➕ SumoQuote add-on | Basic | ✗ |
| Auto-invoicing | ✓ Included | ✓ | Add-on | Basic | ✗ |
| Customer Review Automation | ✓ Included | ✓ | Add-on | ✗ | ✗ |
| AI Assistant (Voice & Text) | ✓ Unlimited | ✗ | ✗ | ✗ | ✗ |
| Built-in SMS/calling | SMS via Twilio | ✓ Full phone system | ✗ | ✗ | ✗ |
| Customer portal | ✓ Included | ✓ | Add-on | ➕ Add-on cost | ✗ |
| Transparent pricing | ✓ Public | ✓ Public | ✗ Quote only | ✗ Quote only | Partial |
| Free trial | ✓ 14 days | ✓ Free tier | ✓ 14 days | ✗ | ✗ |
Competitor pricing and features sourced from public websites, May 2026. Actual costs may vary.
Full Feature Comparison
| Feature | Starter | Pro | Team |
|---|---|---|---|
| Projects | Unlimited | Unlimited | Unlimited |
| Users | 1–4 | 1–9 | 10+ |
| CRM — Contacts, Pipeline | ✓ | ✓ | ✓ |
| Plans Takeoff | ✓ | ✓ | ✓ |
| Roof Takeoff (satellite) | ✓ | ✓ | ✓ |
| Unlimited Satellite Measurements | ✓ | ✓ | ✓ |
| GAF QuickMeasure Import | ✓ | ✓ | ✓ |
| Smart Proposals + Estimates | ✓ | ✓ | ✓ |
| Good / Better / Best Proposals | ✓ | ✓ | ✓ |
| E-Signature on Proposals | ✓ | ✓ | ✓ |
| Customer Portal | ✓ | ✓ | ✓ |
| Financing Options in Portal | ✓ | ✓ | ✓ |
| Auto-Invoicing | ✓ | ✓ | ✓ |
| Change Orders | ✓ | ✓ | ✓ |
| SOV + Purchase Orders | ✓ | ✓ | ✓ |
| Reporting Dashboard | ✓ | ✓ | ✓ |
| Template Import from PDF | ✓ | ✓ | ✓ |
| Win Likelihood Scoring | ✓ | ✓ | ✓ |
| AI Assistant | 50 queries/mo | Unlimited | Unlimited |
| ⚡ AI Credits | 200/mo | 1,000/mo | Unlimited |
| Lead Gen + Hunting Routes | — | ✓ | ✓ |
| Weekly Route Builder | — | ✓ | ✓ |
| Customer Review Automation | — | ✓ | ✓ |
| Multi-rep Pipelines | — | — | ✓ |
| API Access for Integrations | — | — | ✓ |
| Team KPI Reporting | — | — | ✓ |
| Dedicated Onboarding Call | — | — | ✓ |
| Support | Priority email | Phone + priority |
Satellite takeoff is unlimited on all paid plans.
FAQ
Yes. Kraken Ops is a Progressive Web App — add it to your home screen on iPhone or iPad and it works like a native app. The full inspection and drawing workflow is touch-optimized for field use.
For most residential re-roofs, yes. Kraken's satellite takeoff gives you ridge, hip, valley, eave, and rake measurements directly from the platform — no per-report fee. EagleView charges $15–$87 per report. We include unlimited satellite measurements on every paid plan.
Yes. Upload any PDF proposal you've been using — from AccuLynx, Word, or anywhere else. AI extracts your sections and line items and builds a reusable template library from your existing scope language. No starting from scratch.
Upload your QuickMeasure PDF directly in the platform. The system extracts all 15 measurements plus the full materials page at suggested waste percentages, and auto-creates a proposal section with priced line items. One click from measurement to estimate.
Yes. Kraken Ops was built for roofing and siding together. James Hardie and Azek PVC trim templates are pre-loaded with full scope language. Plans takeoff works for siding takeoffs from architectural drawings.
Your data is yours. You can export all projects, proposals, customers, and invoices at any time. We don't hold your data hostage — cancel anytime, no questions asked, 30-day money-back on your first month.
No. Stripe is optional. If you connect Stripe, customers can pay invoices directly from their portal. If not, invoices still send via email with a "Request Invoice by Email" fallback. Both options work.
Kraken Ops was built by Carlos Ezeta — a former James Hardie territory manager who runs Phoenix Siding & Roofing in NJ. Every feature came from a real problem on a real job. This isn't a software company guessing at what contractors need.
THE ACCUYLNX, EAGLEVIEW & PLANSWIFT REPLACEMENT
Roofing and siding contractors are stitching together AccuLynx, EagleView, and PlanSwift — and paying for all three separately. Kraken Ops replaces all of it in one platform, starting at $89/month per user.
| Feature | Kraken Ops $89/user/mo |
AccuLynx $250+/mo |
JobNimbus $225+/mo |
EagleView $300+/mo |
ProLine $497/mo (3 seats) |
|---|---|---|---|---|---|
| Contractor CRM | ✅ | ✅ | ✅ | ❌ | ✅ |
| Satellite Roof Takeoff | ✅ | ➕ EagleView ($300+/mo) | ❌ | ✅ $15–$87/report | ❌ |
| Plans Takeoff (PDF) | ✅ | ❌ | ❌ | ❌ | ❌ |
| AI Roof Analysis & Scoring | ✅ | ❌ | ❌ | ❌ | ❌ |
| AI Lead Gen Neighborhood Scoring | ✅ | ❌ | ❌ | ❌ | ❌ |
| GAF QuickMeasure Import | ✅ | ❌ | ❌ | ❌ | ❌ |
| Good Better Best Proposals | ✅ | ❌ | ➕ SumoQuote add-on | ❌ | Basic only |
| Customer Portal + E-Sign | ✅ | ➕ Add-on cost | ✅ | ❌ | ✅ |
| Auto-Invoicing on Approval | ✅ | ❌ | ❌ | ❌ | ✅ |
| Profitability Reporting | ✅ | ✅ | ✅ | ❌ | ✅ |
| AI Assistant (Voice & Text) | ✅ | ❌ | ❌ | ❌ | ❌ |
| Change Orders | ✅ | ➕ Add-on cost | ❌ | ❌ | ❌ |
| SOV + Purchase Orders | ✅ | ❌ | ❌ | ❌ | ❌ |
| Free Data Migration | ✅ | ❌ | ❌ | ❌ | ❌ |
| Starting Price | $89/user/mo | $250+/mo | $225+/mo | $300+/mo | $497/mo (3 seats) |
Competitor pricing and features sourced from public websites, May 2026. Actual costs may vary.
AccuLynx + EagleView alone costs $550+/month. ProLine starts at $497/month for just 3 seats. JobNimbus charges extra for Good Better Best proposals. Kraken Ops replaces all of it — satellite takeoff, AI analysis, proposals, customer portal, and change orders — starting at $89/month per user.
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Set up in under an hour. No long contracts. Built for the trades.
Kraken Ops is roofing CRM software, siding contractor software, and an AccuLynx alternative built for field contractors. Features include satellite roof takeoff, AI roof analysis, siding estimating software, GAF QuickMeasure import, Good Better Best proposal software, customer portal, auto-invoicing, a contractor CRM with pipeline tracking, and an AI assistant for roofing contractors that answers questions about your business in plain English. A roofing CRM with AI, an EagleView alternative, and a PlanSwift alternative starting at $89/month per user. Built for roofing contractors, siding contractors, and exterior remodeling companies who want to move from lead to signed proposal faster.