Upload any architectural PDF, measure siding areas, windows, trim, and linear footage directly on the drawing, and push everything to a priced estimate in one click. Kraken Ops is the siding estimating software built for contractors who want to close faster.
The Problem
Siding estimating is more complex than roofing. You're measuring multiple elevations, accounting for windows and doors, calculating trim and linear footage, and tracking waste factor across multiple materials. Most contractors are doing this in spreadsheets — or worse, in their head on a notepad at the job site.
The result is slow estimates, math errors, and proposals that look unprofessional compared to larger competitors. Kraken Ops was built by a siding contractor who ran into every one of these problems and decided to solve them.
Measuring every elevation by hand, calculating window deductions, and tracking linear footage for trim takes hours per job. PDF plans takeoff does it in minutes.
A miscalculated square footage or wrong waste factor can turn a profitable siding job into a money loser. Built-in estimating eliminates manual calculation errors.
Word documents and PDF quotes don't give customers the experience they expect. A digital proposal with Good Better Best options and e-sign closes more jobs.
Measuring in one tool, estimating in a spreadsheet, proposing in Word, collecting a signature via DocuSign — Kraken Ops does all of it in one platform.
How It Works
Upload any architectural drawing, set the scale using a known dimension, and measure siding areas, window openings, door openings, fascia, soffit, and trim directly on the PDF.
Draw window and door openings as deductions — the tool automatically subtracts them from your siding area calculation. No manual math required.
Set different waste factors for different materials — James Hardie, NuCedar, vinyl, PVC trim — and have them applied automatically to each material quantity.
Offer Good (vinyl), Better (Hardie), and Best (NuCedar) options in one proposal. Customer picks their option, signs, and deposit fires automatically.
Store your James Hardie, Azek, NuCedar, and trim items with your costs and margins. Build estimates from your own library — not generic placeholder pricing.
Include pre-installation inspection photos, warranty documents, and your scope of work in the customer portal. Professional presentation that wins more jobs.
Ask your platform anything — open estimates, pipeline value, customer details, upcoming tasks. Voice or text, answered in seconds.
Pricing
PlanSwift costs $1,499/year for takeoff alone — without a CRM, proposal tool, or customer portal. Kraken Ops includes all of it starting at $89/month per user.
Kraken Ops was built by someone who ran a siding company in New Jersey and was tired of paying for tools that didn't understand the job. Every feature was designed around how siding estimates actually work.
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